Original Post from Avinash Kaushik:
Fix your biggest Web Analytics problem, figure out what’s important!
Perhaps the single biggest hurdle analysts face is that they don’t know what to focus on. Most of the time they are really good analysts and really understand analysis and really jump in quickly to do a whole bunch of stuff. But then nothing changes.
They don’t know what to focus on. Wait. Did I say that already? :)
+Justin Cutroni has a really great blog post on how to use the Digital Marketing Measurement Model to fix this problem. He’s applied it, in a beautiful step-by-step manner that will immensely please you, to Non-Profits. But every type of company should go through this. Only if they want to win big. Sure you want to. Go: http://goo.gl/4e2Wg http://bit.ly/11D3k4v